Helpful
This campaign has successfully painted Honda dealers as the most helpful in the industry for over 15 years. Since coming onto this project, I have been able to aid in the creation of social, television, and radio ads.
La campaña de Secret Weapon Marketing ha efectivamente caracterizado a los Honda Dealers como gente que ayuda a sus comunidades por 15 años. En mi tiempo aquí, he podido ayudar en la creación de contenido para tele, radio, y redes sociales.
TV Spots
Part of my role involved adapting all spots to Spanish and ensuring they remained true to the original concept.
Radio Spots - Hispanic Market
These are not your average radio ads. In order to build these spots, we asked people to request different types of help. What you’re hearing here is the actual person being surprised.
For this campaign, my role was to oversee the creative execution of these spots all the way through. This process involved:
Filtering through hundreds of requests to find the most effective stories.
Calling real people to surprise them,
Creating scripts to combine the real calls with voice-over.
Directing voice-over talent.
Social Media Posts
My role at SW allowed me to be the lead creative for Helpful’s social media campaign.
